XMTI单位军用计算机市场定位及营销策略研究  

Research on the Positioning and Marketing Strategy of XMTI Unit Military Computer Market

作　　者：郭彦斌 

机构地区：[1]西安微电子技术研究所,西安710065

出　　处：《中小企业管理与科技》2017年第36期16-17,共2页Management & Technology of SME

摘　　要：随着国家对军工配套产品研发配套资质的进一步放宽,传统的军品供应链已完全改变。论文首先对XMTI单位配套计算机应用趋势、目前市场现状及竞争形势进行了分析,其次利用行业、技术性能、采购方法、订货量等四个细分变量对军用计算机市场进行了细分和目标定位,最后通过分析,选择4R作为该单位后续的营销组合策略。The traditional military supply chain has changed completely with the further relaxation of the national qualification for research and development of military supporting products. This article first analyzes the application trend of XMTI units matching computer, the current market situation and competition situation, then divides and positions the military computer market using four segmentation variable as industry, technical performance, procurement method, quantity, finally through the analysis, paper choose 4R as the following marketing mix strategy for the unit.

关 键 词：军品 计算机 营销策略 

分 类 号：F407.675[经济管理—产业经济]