流程正式化、文化导向与创业导向对新产品创造力的影响研究  

The Effects of Process Formalization,Cultural Orientation and Entrepreneurial Orientation on New Product Creativity

作　　者：赵旭[1] 刘新梅[1,2] 

机构地区：[1]西安交通大学管理学院 [2]过程控制与效率工程教育部重点实验室

出　　处：《管理学报》2018年第1期39-47,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71572140);教育部人文社会科学研究规划基金资助项目(11YJA630069)

摘　　要：基于组织设计、竞争价值框架及战略导向理论,在新产品开发过程中,流程正式化、企业文化特性与创业导向的交互作用对新产品创造力有积极的影响。在检验流程正式化与新产品创造力关系的基础上,深入分析不同类型企业文化导向与创业导向的交互作用对上述关系的调节效应。通过对国内209家企业样本的实证分析表明:流程正式化对新产品创造力有正向影响;流程正式化对新产品创造力的影响均受到柔性文化导向、控制文化导向的正向调节作用。此外,柔性文化导向、创业导向与流程正式化的三项交互对新产品创造力有正向影响。Drawing upon organizational design, competing values lramewor~ ana strategic meoLy, the effective interaction of process formalization, cultural attributes and entrepreneurial orientation of firm is conducive to new product creativity. Using 209 Chinese firms as the research objects, this study first tests the direct effect of process formalization on new product creativity, and then further analyzes the moderating role of cultural orientation, entrepreneurial orientation, and the interaction of them in the relationship between process formalization and new product creativity. Results show that process formalization is positively related to new product creativity; flexibility orientation positively moderates the relationship between process formalization and new product creativity, and control ori- entation also positively moderates the relationship between them. Moreover, the three-way interaction effort of process formalization, flexibility orientation and entrepreneurial orientation is positively related to new product creativity.

关 键 词：流程正式化 新产品创造力 企业文化导向 创业导向 三项交互 

分 类 号：C93[经济管理—管理学]