链接分析视角下我国红色旅游网站的网络结构及影响力研究  

Network Structure and Influence of Red Tourism Websites in China Based on Link Analysis

作　　者：陈晓威[1] 孙建军[1] 汤志伟[2] 史昱天 

机构地区：[1]南京大学信息管理学院,江苏南京210023 [2]电子科技大学政治与公共管理学院,四川成都611731

出　　处：《情报科学》2018年第1期152-157,共6页Information Science

基　　金：国家自然科学基金项目(71273125);四川省哲学社会科学重点研究基地项目(SLQ2014A-01)

摘　　要：【目的/意义】为推进红色旅游信息化建设,提升景区网站建设水平,对我国95个红色旅游网站进行研究,分析网站建设的现状及所存在的问题,同时,为链接分析视角下的网站研究提供新的思路和方法。【方法/过程】在链接分析视角下,构建红色旅游网站的反链网络和URL共现网络,通过网络密度、社团发现和比较区域网络来研究网站的链接结构及特征,通过社会网络分析、灰色关联分析等方法来研究网站的影响力。【结果/结论】研究发现:(1)我国红色旅游网站建设处于起步阶段;(2)我国红色旅游网站呈现出一定的区域集聚特征,且各区域的红色旅游信息化建设水平存在差异;(3)我国红色旅游网站的影响力普遍较低。[Purpose/significance ] In order to promote information construction of red tourism and enhance the level of tour- ism websites construction, this paper studies 95 red tourism websites in China, which analyzes the present situation and the existing problems of websites construction, and it provides new ideas and methods for website research based on link analy- sis. [Method/process] From the link analysis perspective, building anti-link network and co-URL network to study net- work structure and characteristics of red tourism websites by network density, community detach and the regional network comparing, and to study website influence of red tourism websites combined with social network analysis （SNA）and grey re- lational analysis （GRA） and other methods. [Result/conclusion] It is found that： （I） The construction of red tourism web- sites in China is in the primary stage; （2） Red tourism websites present a certain characteristic of regional agglomeration, and the level of red tourism informatization construction in different regions is diverse; （3） the influence of red tourism web- sites is at a lower level.

关 键 词：链接分析 红色旅游网站 网络结构 网站影响力 

分 类 号：F224[经济管理—国民经济] F592.3