基于UGC的广州旅游体验建构  

Social construction of Guangzhou tourism experience based on user-generated content

作　　者：陈薇[1,2] 

机构地区：[1]顺德职业技术学院酒店及旅游管理学院,广东顺德528300 [2]暨南大学管理学院旅游管理系,广东广州510632

出　　处：《旅游研究》2018年第1期63-73,共11页Tourism Research

基　　金：国家社会科学基金项目"城市休闲文化消费主导下旅游业转型升级路径及其综合改革研究"(12BJY124)

摘　　要：互联网web2.0技术的广泛推广,鼓励用户创造内容(简称UGC)并分享。文章以旅游UGC为研究对象,采用内容分析法,用网络爬虫工具和文本挖掘工具抽取分析了蚂蜂窝网、携程网上以"广州"为关键词的游记140篇,分四个维度系统地构建了旅游者体验:维度一,旅游景物、标志的旅游符号体验;维度二,旅游目的地与人互动体验;维度三,自我认知和仪式感体验;维度四,社会传播和反馈体验。研究发现,广州旅游者体验建构的仪式感贯穿旅游UGC,美食体验"地方感"意味十足,一直在寻求"旅游的意义",他们选择自己凝视的地方,并在旅游UGC中强化和反馈体验。User - generated content is encouraged to share by the promotion of Internet web 2. 0 technologies. The paper applies content analysis to study tourism user - generated content, extracting 140 travel notes of key words “Guangzhou” from Mafengwo and Ctrip tourism UGC websites by web crawler tool and text mining tools. Four dimensions are described to socially construct tourist experi-ence ：the tourist symbol experience focuses on the scenery experience and marker experience; the in-teraction with people in tourism destination to construct experience ; self - cognition experience and rit-ual experience; social transmission and feedback experience. It is found that ritual experience is every-where in the construction of Guangzhou tourist experience, sense of place, especially culinary experi-ence is very strong, Guangzhou tourists have been seeking for the significance of tourism, they choose their gaze place, eventually reinforce and feedback their experience in tourism UGC.

关 键 词：UGC 旅游体验 广州 

分 类 号：F59[经济管理—旅游管理]