武威市旅游形象定位研究  

Wuwei Tourism Image Positioning Research

作　　者：邵东波 

机构地区：[1]兰州财经大学,甘肃兰州730020

出　　处：《忻州师范学院学报》2017年第5期65-67,82,共4页Journal of Xinzhou Teachers University

摘　　要：城市旅游形象是随时代及城市自身发展而呈现动态变化的,在动态的发展过程中,城市旅游形象需进行一个阶段性的重新定位,继承和更新其原始形象,树立独特的旅游形象。甘肃省武威市作为研究对象,于形象叠加和形象遮蔽理论视角下分析了该市旅游地形象定位问题,将武威市定位为"石窟鼻祖、醉美大漠、天马故里",以提升武威市旅游形象的吸引力。Urban tourism image is with the times and their own development and presents the dynamic change of city,in the process of dynamic development,the city tourism image need to reposition a phased,inheritance and update its original image,set up the unique tourism image. Wuwei in gansu province as the research object,the image overlay and image shading from the perspective of the theory of analysis of the problem of the positioning of the city tourism image,Wuwei city is located in＂the hometown of grottoes,drunk beautiful desert,the ancestors of tianma＂,to improve the attractiveness of Wuwei tourism image.

关 键 词：武威 形象定位 形象遮蔽 形象叠加 

分 类 号：C93[经济管理—管理学]