我军先进军事文化传播中意见领袖运用初探  

A study on role of opinion leaders in communications of PLA advanced culture

作　　者：汪丽[1] 

机构地区：[1]海军指挥学院军队政治工作系,南京210016

出　　处：《海军工程大学学报（综合版）》2017年第4期26-30,共5页Journal of Naval University of Engineering(Comprehensive Edition)

摘　　要：我军先进军事文化要利用境内外意见领袖的影响力和引导力进行有效传播,并不断优化对外传播格局。然而,当前我军意见领袖建设处于起步阶段,对境外意见领袖的运用更为不足。为此,提出了我军意见领袖的培养和运用途径,即将质量与数量并举的新型军事智库打造成意见领袖、挖掘利用军队潜在意见领袖人才资源、深化与境外意见领袖的合作等,充分发挥境内外意见领袖的作用,从而推动我军先进军事文化的传播。The influence and guidance power of opinion leaders both at home and abroad must be em- ployed to facilitate the communications of PLA advanced culture. However, their roles are currently very limited in PLA, especially when it comes to bringing into full play the opinion leaders abroad. Multiple ways are proposed in the paper to make improvement in the area. These measures include turning the new type military think-tank into opinion leaders, making full use of the potential opinion leaders in our armed forces and deepening cooperation with the foreign opinion leaders.

关 键 词：军事文化 意见领袖 传播 

分 类 号：E0-055[军事—军事理论]