京津冀协同发展下河北省产业承接中的广告、服务及定价多维博弈研究  

The Study on Multi-dimensional Game of Advertising,Service and Pricing about Hebei Province to Undertake the Industry under Beijing-Tianjin-Hebei Synergetic Development

作　　者：谢会芹[1] 方巍[1,2] 张羽 刘军[4] 

机构地区：[1]河北科技师范学院工商管理学院,河北秦皇岛066004 [2]对外经济贸易大学国际商学院,北京100029 [3]西南石油大学土木工程与建筑学院,四川成都610000 [4]西南石油大学经济管理学院,四川成都610000

出　　处：《河北科技师范学院学报（社会科学版）》2017年第4期27-32,共6页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：2016年河北省社会科学基金项目"京津冀协同发展下河北省产业可持续承接发展能力与辐射效应研究"(HB16YJ052)

摘　　要：根据多维博弈理论,建立两家企业(一家来自河北本地,另一家来自北京)对同一类产品同时进行广告、服务投入和定价的静态和动态多维博弈模型,然后求得其贝叶斯和精炼贝叶斯多维均衡,最后通过算例进行分析。结论表明,后进入河北市场的企业具有后动优势,尾随企业比领头企业暂时获得较多均衡利润;成本领先企业产品价格低于竞争对手,广告、服务投入以及均衡利润都高于竞争对手,随着竞争趋于正常,双方都会获得更多利润,创造更多社会价值,产业转移效果凸显;企业之间的信息共享会提高竞争双方的收益,在产业承接过程中政府应正确引导企业间信息共享、战略合作,积极完善信息平台。According to the theory of multi-dimensional game,a model of static and dynamic multi-dimensional games for two firms( one from Hebei province and the other from Beijing) about pricing and the inputs of advertisement and services was established,and then its Bayesian and refined Bayesian multi-dimensional equilibrium was obtained. Finally,it analyzed multi-dimensional equilibrium results through numerical example. The analysis of the equilibrium shows that follower firms have second-mover advantage,and follower will get a higher equilibrium profits than leading firm. A firm with cost advantage charges a price lower than its competitor,while it sets higher inputs of advertisement and services than its competitor,which gets a lower equilibrium profits than cost leader,as the competition tends to be normal,both sides will get more profits and create more social value,industrial transfer effect highlights. Information sharing between firms would improve their profits,so in the process of industry undertaking,government should guide the information sharing between enterprises correctly,strategic cooperation and improve information platform.

关 键 词：京津冀协同发展 产业转移承接 多维博弈 非对称信息 

分 类 号：F224.32[经济管理—国民经济] O225[理学—运筹学与控制论]