网络媒体“新校园足球”报道内容特征研究  

Content Characteristics of “New Campus Football” by Network Media

作　　者：王伟 张春合 

机构地区：[1]湖北师范大学体育学院,湖北黄石435002

出　　处：《沈阳体育学院学报》2017年第6期7-12,共6页Journal of Shenyang Sport University

基　　金：2017年度国家社科基金体育学项目"健康中国背景下我国校园足球生态系统研究"(17BTY082)

摘　　要：自新一轮校园足球启动以来,全国反响强烈,网络媒体高度关注,紧跟校园足球发展步伐。以腾讯、凤凰网对升级改革后的校园足球报道内容为研究对象,以2015年8月至2016年9月为时间限度,用网页数据采集软件对报道信息进行搜集整理,采用定量与定性相结合的内容分析法,对新校园足球报道内容的特征性质与分布比例进行分析探讨,归纳总结新一轮校园足球的开展进程与工作倾向,为保障校园足球的健康发展提供一些启示。研究认为:网络媒体校园足球报道内容与顶层设计基本吻合,报道主题多样化,主要集中于足球赛事、政策文件、师资队伍建设、社会支持、教学改革、专项训练、文化宣传和经验与问题8个类目;其中赛事、政策文件、社会支持、经验问题类目报道比例较高,是近一年内校园足球的主要工作领域。类目的特征性质分别为政策文件是指导方向,赛事活动是水平检验,社会支持是基础动力,师资建设是质量保障,教学改革是根本任务,专项训练是技能拔高,经验是成果收获,问题是制约瓶颈。Since the start of a new round of campus football,the national response has been strong,and the Internet media has paid close attention to it,keeping pace with the pace of campus football development.In this study,the campus football coverage after Tencent and Ifeng website to upgrade and reform is taken as the research object.The time limit is from August 2015 to September 2016.The reported information is collected by web data acquisition software.Using a combination of quantitative and qualitative content analysis methods,we discussed and analyzed the characteristics and distribution of the proportion of the reported contents of the new campus football,summed up the new campus football development process and tendency,so as to provide some inspiration to ensure the healthy development of the campus football.The conclusions are that the network media reports are consistent with the campus football content and top-level design,reported diverse topics and mainly focused on football,policy papers,teacher team building,social support,teaching reform,special training,cultural propaganda and experience and problems,of which events,policy documents,social support and experience category are reported in a higher proportion,and are the main working areas for nearly a year of campus football.The characteristic properties of the categories are that the policy document is the direction,the event is the level test,the social support is the basic motive force,the teacher construction is the quality guarantee,the teaching reform is the foundation task,the special training is the high skills,the experience is the achievements and the problem is the constrain bottlenecks.

关 键 词：网络媒体 新校园足球 报道内容 报道特征 

分 类 号：G80-056[文化科学—运动人体科学]