高校学生消费行为时空特征研究——以南京仙林大学城为例  

Spatial-Temporal Characteristics of Consumption Behavior of College Students——A Case Study of Nanjing Xianlin University Town

作　　者：周蕾[1] 熊礼阳[2] 顾春雨 符茹菁 喻恩 

机构地区：[1]南京邮电大学地理与生物信息学院,江苏南京210023 [2]南京师范大学地理科学学院,江苏南京210023

出　　处：《南京师大学报（自然科学版）》2017年第4期154-162,共9页Journal of Nanjing Normal University(Natural Science Edition)

基　　金：国家自然科学基金(41701185);江苏省自然科学基金青年项目(BK20160893);江苏省高校哲学社会科学研究项目(2016SJB630001);江苏省高校自然科学研究面上项目(16KJB170012);江苏省社科应用研究精品工程(17SYA-009);南京邮电大学校引进人才项目(NYY215017);虚拟地理环境教育部重点实验室开放课题(2017VGE04)

摘　　要：高校学生是大学城的主体,认识其消费行为的时空特征,切实关注这一特殊群体的消费活动基本需求,可为"以人为本"的大学城的商业空间规划和管理提供依据.本文以南京仙林大学城为案例,基于访谈与问卷调查数据,研究高校学生就餐、购物、休闲娱乐等消费活动的时空行为特征及其内部分异规律.结果表明,高校学生消费行为具有很强的时空关联性,工作日学生消费行为空间多集聚在大学城内,而休息日大学城外消费活动比重显著提高;高校学生就餐、购买衣物、购买日用品、休闲娱乐等消费行为具有不同的时空特征;同时,消费行为也存在显著性别、年级、月生活费、学校区位的内部分异特征.研究发现,距离和商业等级是学生消费行为决策的重要影响因素.本文研究结果符合中心地理论的核心内容,印证了中心地理论对于大学城商业空间布局优化具有重要的指导意义.College students are the main part of university town. The analysis of the spatial-temporal characteristics of college students' consumption behaviors,and paying close attention to the basic consumption requirements of this special group,can provide references to the " people-oriented" commercial space planning and management of the university town. Through a case study of Nanjing Xianlin University Town and based on interviews and questionnaire survey data,this paper analyzes the spatial-temporal behavioral characteristics and its internal distribution of college students' consumption behaviors,such as having meals,shopping,leisure and entertainment,from the perspective of behaviorism.The results show that college students' consumption behaviors have a strong correlation of space and time. That is,the students' consumption behaviors appear more concentrate within the university town on workdays,while scattered outside of the university town significantly on weekends. Consumption behaviors,such as having meals,buying clothes and daily necessities,entertainment,have different spatial-temporal characteristics. Significant differences could also be found of college students' consumption behaviors among their gender,grade,monthly cost of living,college location. Distances and types of the commercial service are the main factors affecting students' consumption decision-making behavior. These results are consistent with the core content of the central theory,which also proved the central theory can provide a strong support for the optimization of the commercial space of the university town.

关 键 词：消费行为 时空行为特征 商业空间 高校学生 南京仙林大学城 

分 类 号：K901.2[历史地理—人文地理学]