基于全域旅游视角探析舟山群岛海洋旅游发展  

Explore the Development of Marine Tourism in Zhoushan Archipelago Based on the Perspective of Integrated Tourism

作　　者：郑少济 马丽卿 

机构地区：[1]浙江海洋大学经济与管理学院,舟山316021

出　　处：《海洋开发与管理》2017年第12期31-37,共7页Ocean Development and Management

摘　　要：文章界定全域旅游和海洋旅游的概念并归纳全域旅游的时代特征。基于对舟山群岛现有海洋旅游资源禀赋、旅游产业发展现状和空间布局的分析,结合全域旅游发展视角进一步提出促进舟山群岛海洋旅游发展的对策:全域推进绿色开发,科学保育蓝色生态;推进"旅游+"治理模式,提升舟山海洋旅游产业融创性;建设服务海洋特色的旅游支撑体系,为全域旅游提供坚实支点;在正和博弈新范式下,构筑旅游发展利益相关者"四位一体"共享模式。The paper defined the concept of integrated tourism and marine tourism industry,and summarized the innovative characteristics of integrated tourism.Based on the analysis of the advantages of marine tourism resources,the development of tourism industry and spatial distribution of Zhoushan archipelago,a series of countermeasures for the development of marine tourism in Zhoushan archipelago were put forward：promoting green developing model,protecting the blue ecology;promoting the＂tourism plus＂governance model,improving the coastal tourism industry in Zhoushan;setting up a tourism support system which could serve the ocean and provide a solid fulcrum for integrated travel.The Quaternary Sharing Model which coordinated with stakeholders of tourism development under the new mode of positive-sum game.

关 键 词：全域旅游 舟山群岛 海洋旅游 蓝色经济 “旅游+” 

分 类 号：F590[经济管理—旅游管理] P74[经济管理—产业经济]