新媒体环境下体育赛事传播策略探骊  

The Communication Strategy of Sports Events on the New Media Environment

作　　者：严家高[1] 陈勇[1] 宋丽[1] 邱丽 

机构地区：[1]山东体育学院,山东济南250102 [2]山东现代学院,山东济南250104

出　　处：《南京体育学院学报（自然科学版）》2017年第4期143-146,共4页Joournal of Nanjing Institute of Physical Education:Natural Science

基　　金：山东体育学院科研立项课题(编号:141207)

摘　　要：研究基于对新媒体概念的梳理,认为新媒体环境下体育赛事传播呈现出双向、互动的传播形式,便携、移动的接受终端,实时、多元的传播渠道,多样、融合的传播内容等特点;体育信息采编诚信缺失、虚假体育新闻层出不穷,赛事信息报道缺乏客观、媒体主观倾向性浓厚,赛事新闻评论缺乏监管、评论内容专业水准偏低,赛事信息过度娱乐化、新闻内容缺乏正能量等是当前体育赛事传播遇到的问题,并针对性提出发展策略,以期为新媒体环境下体育赛事传播提供理论参考。The research on the concept of new media on the basis of the summary, think that sports communication under the new media environment presents a two-way and interactive communication, portable and mobile receiving terminal, real-time and multi communication channels, di- versity, fusion of the dissemination of the contents of the characteristics of sports information gathering; the lack of credibility ,false sports news events emerge in an endless stream of information. The media reported the lack of ob- jective and subjective tendency is strong, the lack of su- pervision, event news review comments professional event information is low, excessive entertainment, news content, lack of positive energy is the current sports events commu-nication problems, and put forward the development strate- gy, in order to provide a theoretical reference for sports communication under the new media environment.

关 键 词：新媒体 体育 传播 信息 

分 类 号：G80-05[文化科学—运动人体科学]