智能体育用品选择的微观经济学分析——基于供给侧、需求侧和政府责任规制  

Microeconomic Analysis of the Choice of Intelligent Sporting Goods--Based on Supply Side,Demand Side and Government Responsibility Regulation

作　　者：傅钢强 杨明[2] 

机构地区：[1]浙江农林大学体育军训部,浙江杭州311300 [2]杭州师范大学体育与健康学院,浙江杭州310036

出　　处：《南京体育学院学报（自然科学版）》2017年第4期155-160,共6页Joournal of Nanjing Institute of Physical Education:Natural Science

基　　金：杭州市哲学社会科学规划课题成果(编号:G17JC018)

摘　　要：智能体育用品市场的发展对调整体育用品市场结构和扩大体育产业市场规模起到至关重要的作用,其中体育消费者对智能体育用品的需求则是促进相关企业增加投入、改进工艺和扩大产量的巨大推动力,但现实中体育消费者往往不愿改变现有的体育用品购买行为,对智能体育用品的需求明显不足。因此运用微观经济学相关理论分析了体育消费者偏好和产品价格对智能体育用品供需的整个影响过程,并从政府视角建立了智能体育用品市场的供给和需求激励模型,最后提出了相关建议。The development of intelligent sporting goods market plays an important role in adjusting the market structure of sports products and expanding the market scale of sports industry. Among them, sports consumer de- mand for intelligent sporting goods is to promote the rele- vant enterprises to increase investment, improve the process and expand the production of enormous imnetus.But in reality, sports consumers are often reluctant to change the existing sporting goods purchasing behavior, the demand for intelligent sports goods is obviously insuf- ficient. Therefore, using the relevant theories of micro eco- nomics analysis of sports consumer preferences and prod- uct price of sports goods supply and the effect of intelli- gence, and from the perspective of government established supply and demand incentive model of intelligent sports market, finally puts forward related suggestions.

关 键 词：经济学 智能体育用品 普通体育用品 供给 需求 

分 类 号：G80-05[文化科学—运动人体科学]