IPTV视频个性化推荐方案  

IPTV video personalized recommendation system

作　　者：于洪涌[1] 邱晨旭[1] 闻剑峰[1] 

机构地区：[1]中国电信股份有限公司上海研究院,上海200122

出　　处：《电信科学》2017年第12期127-135,共9页Telecommunications Science

摘　　要：分析了IPTV视频领域个性化推荐需求,以"虚拟视频用户"为基础建立了IPTV视频用户画像,构建了"离线批处理数据分析+在线流式推荐引擎"架构的个性化推荐系统,实现了IPTV视频的个性化推荐。验证结果证明该方案是大数据技术在提升用户IPTV使用体验方面的有益尝试。The personalized recommendation requirements of IPTV video were analyzed, the IPTV video user por- trait with ＂virtual video users＂ was structured, a personalized recommendation system was built which included a batch data analysis system and a streaming architecture of personalized recommendation engine. Experimental results show that it is a useful attempt in enhancing the use experience of IPTV users.

关 键 词：个性化推荐 大数据分析 IPTV 

分 类 号：G203[文化科学—传播学]