基于微信图文推送的高校图书馆数字资源宣传推广服务评估与研究——以西安电子科技大学图书馆为例  

Evaluation and Research of Digital Resources Promotion Service in University Libraries Based on WeChat Graphics and Text Push: A Case Study of Xidian University Library

作　　者：郭婧华 尹雪聪[1] 吕璐[1] 林强[1] 

机构地区：[1]西安电子科技大学

出　　处：《大学图书情报学刊》2018年第2期68-76,90,共10页Journal of Academic Library and Information Science

基　　金：2017年中央基本科研业务费项目(RW170127)

摘　　要：随着社交网络的发展,微信已经成为一种重要的图书馆数字资源宣传途径。数字资源推广的效果直接影响着图书馆的资源利用率。文章利用基于强社交关系的AHP算法,对图书馆数字资源微信图文宣传推广评价体系进行构建,并采用模糊分析法对图书馆60篇数字资源图文推送进行评估,得出西安电子科技大学师生对外文数据库关注不足的结论,同时提出图书馆数字资源宣传推广的建议。With the development of social networks, WeChat has become a more and more important way ofdigital library promotion. The effect of digital resource propaganda influences the utilization of digital librarydirectly. This article builds an evaluation system of WeChat digital resource propaganda which takes the AHPmethod based on strong social relationships, and evaluates the propaganda effect of 60 articles on WeChat. Theresearch finds insufficient use of foreign database in Xidian University, and provides several suggestions onimproving the propaganda of digital resources.

关 键 词：数字资源宣传推广 微信公众平台 高校图书馆 评估模型 

分 类 号：G250.7[文化科学—图书馆学]