农业电子商务生态环境分析和评价——以江苏省为例  

The Analysis and Evaluation of Agricultural E-commerce Ecological Environment——Taking Jiangsu Province as an Example

作　　者：于斐[1] 

机构地区：[1]扬州职业大学管理学院,江苏扬州225009

出　　处：《菏泽学院学报》2017年第6期87-92,共6页Journal of Heze University

基　　金：2016年江苏省高校哲学社会科学指导性项目(2016SJD630097);2016年江苏省成人教育协会"十三五"社会教育项目(135123)

摘　　要：江苏农业电商生态系统已经初具形态,但转型升级面临不少问题。在分析存在问题和收集问卷数据的基础上,从环境维度将农业电子商务生态系统的生态因素具体量化,运用多元线性回归模型,对影响江苏农业电商生态环境的六个因素进行实证研究,结果显示转型升级中农业电商的政策和相关培训、农村电子商务平台建设等五个生态因素对江苏农业电商生态系统具有正向促进作用,而农业电商外围竞争环境却起到反向限制作用。The agricultural e-commerce ecosystem in Jiangsu has begun to take shape,but the transformation and upgrading are facing many problems. Based on the analysis of the existing problems and questionnaire data,from the environmental dimension,the paperquantifies the ecological factors of agricultural e-commerce ecosystem,uses multiple linear regression model to make the empirical research on sixfactors influencing the ecological environment of agricultural enterprises in Jiangsu. The results show that the policies and related training of agricultural e-commerce,rural e-commerce platform constructionand other factors havepositive roles in promoting agricultural ecological system of Jiangsu while the external competition environmentplaysa reverse restrictive role.

关 键 词：江苏省 农业电子商务生态系统 环境分析 

分 类 号：F724.6[经济管理—产业经济]