供应商参与新产品开发市场诚信进化博弈研究  

Research on the Integrity Evolutionary Game Mechanism of Supplier Involvement in New Product Development Market

作　　者：刘一君 徐社军 张同建[2] 李文[2] 

机构地区：[1]上海应用技术大学经济与管理学院,上海201400 [2]江苏大学管理学院,江苏镇江212013

出　　处：《华东经济管理》2018年第1期166-170,共5页East China Economic Management

基　　金：国家社会科学基金项目(15BGL093)

摘　　要：供应商参与新产品开发是我国制造业的一项重要竞争战略。由于诚信的缺失,我国供应商参与新产品开发一直处于滞后状态。文章运用进化博弈理论,揭示供应商参与市场诚信进化的微观机理,指出从非诚信合作向诚信合作转变的路径,为供应商参与诚信合作机制的优化提供了理论借鉴。研究表明,在政府、社会、企业的共同努力下,沿着正确的培育方向,我国供应商参与市场可以达到诚信合作的境地,从而大幅度提高新产品开发绩效。The supplier involvement in new product development is an important competitive strategy of China's manufacturingindustry. Due to the lack of integrity,supplier involvement in new product development in China has been lagging behind. Thepaper,by applying the evolutionary game theory,reveals the microscopic mechanism of supplier involvement in the integrity ofmarket evolution,points out the transformation path from non integrity of cooperation to integrity of cooperation,and providesthe theoretical reference for the optimization of supplier involvement in integrity cooperation mechanism. The research showsthat in the joint efforts of government,the society and enterprises,Chinese supplier involvement in market can achieve goodfaith cooperation situation along the right direction,so as to greatly improve the performance of new product development.

关 键 词：供应商参与 新产品开发 诚信 演化博弈 

分 类 号：F253.9[经济管理—国民经济]