蓝色经济背景下企业环境战略发展模式及对策  

Enterprise Environment Strategy Development Models and Countermeasures in the Background of Blue Economy

作　　者：巩天雷[1] 

机构地区：[1]曲阜师范大学管理学院,山东日照276826

出　　处：《长春大学学报》2018年第1期25-29,共5页Journal of Changchun University

基　　金：山东省高校人文社会科学研究项目(J10WJ81)

摘　　要：随着经济的快速发展,企业与环境之间的矛盾不断升级。以低能耗、零排放为基础的蓝色发展模式成为现代企业追求的目标。为保证企业经济效益和环境效益的双赢,企业必须加强环境管理,提高企业生态和谐度,促进可持续发展。本文探讨了蓝色经济背景下企业环境战略发展面临的问题,通过分析企业环境战略属性,提出环境战略决策目标及相应的可持续发展的对策,试图找出一条提高企业环境管理能力的有效途径。With the rapid development of economy,the contradiction between enterprises and environment has been upgrading. The blue development model with low energy consumption and zero pollution emission has become a pursuit of modern enterprises. In order to ensure the win-win situation of economic benefits and environmental benefits,enterprises must strengthen environmental management,improve enterprises' ecological harmony degree and promote the sustainable development. From the perspective of blue economy,this paper analyzes the problems of enterprise environment strategy development,puts forward environment strategy goals and some countermeasures of sustainable development based on analyzing enterprises' environmental strategy properties,trying to find an effective way to improve the ability of enterprises' environmental management.

关 键 词：蓝色经济 企业环境战略 战略决策 实施措施 

分 类 号：X322[环境科学与工程—环境工程]