我国农村创业企业绩效的调查研究——人情关系与“规范化”经验的影响与互动  

Investigation of Performance of Rural Entrepreneurial Firms in China: Influence and Interaction between Renqing Relationship and Normative Experience

作　　者：董静[1] 徐婉渔 张瑜 

机构地区：[1]上海财经大学国际工商管理学院,上海200433

出　　处：《财经研究》2018年第1期20-32,共13页Journal of Finance and Economics

基　　金："中央高校基本科研业务费专项资金"资助

摘　　要：中国农村由血缘、地缘关系衍生出的"朋亲人情"关系对于农村创业活动具有巨大的影响;那么,人情关系将如何影响企业绩效呢?创业者"规范化"经验对于这一影响又起到了怎样的互动作用,是促进还是制约呢?文章基于上海财经大学2016年"千村调查"数据对这一问题进行了实证检验。结论表明:(1)农村创业企业的人情关系能够促进农村创业企业的生存绩效和创新绩效;(2)创业者先前的企业管理和行业协会中的"规范化"经验对农村创业企业的生存绩效和创新绩效会产生积极影响;(3)创业者"规范化"经验总体上会反向调节企业人情关系与绩效之间的关系,二者相互制约。本文的研究对深化农村创业研究有积极的理论和实践价值。In recent years, with industrial transfer and structural change in labor force, farmers＇ entre- preneurial consciousness and ability have been strengthened. Meanwhile, under the national strategies such as ＂mass entrepreneurship and innovation＂ and ＂targeted poverty alleviation＂, governments promulgated a series of policies to support rural entrepreneurship, which have greatly stimulated farmers＇ entrepreneurial enthusi- asm. Rural entrepreneurship can expand the space for rural labor employment, add creativity for the develop- ment of county economy, accelerate the process of＂new countryside＂ construction, and explore new pace for a coordinated development of both urban and rural places. Therefore, there is of great social and economic signi- ficance to deep study of rural entrepreneurship. Compared with urban entrepreneurship, Chinese rural entre- preneurs are influenced by traditional ancestral culture, family culture and collectivism culture, and renqing re- lationship between friends and relatives, which is based on blood ties and geographical ties, plays an import- ant role in social relationship of farmer entrepreneurs. Besides, rural entrepreneurship is limited by the short- age of human resources in rural areas and imperfect human capital market, thus rural entrepreneurs pay more attention to friends and relatives＇ relationship. Based on this view, we want to know how renqing relationship influences the performance of rural entrepreneurial firms. In general, rural entrepreneurship takes family as the basic unit, and is self-organized, showing small, individual and decentralized characteristics of ＂small scale peasant economy＂. Therefore, technical knowledge and normative habits learnt by entrepreneurs from previ- ous experience are also important to rural entrepreneurship, because these knowledge and habits are embed- ded in their behaviors and ability, and then are delivered to entrepreneurial enterprises increasingly. To some extent, this normalized experience can also overcome t

关 键 词：农村创业企业绩效 人情关系 “规范化”经验 

分 类 号：F324.9[经济管理—产业经济]