考虑消费者偏好下中国产业类型选择的灰色博弈研究  

Grey Game Research on the Choice of Chinese Industrial Type Based on Customer Preference

作　　者：张玉行 

机构地区：[1]南京航空航天大学经济与管理学院

出　　处：《软科学》2018年第1期31-35,共5页Soft Science

基　　金：国家自然科学基金项目(71373121);江苏省普通高校研究生科研创新计划项目(KYZZ16_0152);广义虚拟经济研究专项资助项目(GX2015-1003(Y))

摘　　要：考虑不同的装备制造产业类型,消费者对中国本土装备制造企业和跨国装备制造企业产品的偏好程度不同,以及现实中技术水平和生产要素依赖度的不确定性,将区间灰数引入到传统的Stackelberg博弈中,从不同产业类型层面上对两竞争企业市场份额以及消费者对其的偏好进行分析。结果表明：当两竞争企业都从事研发设计活动,则消费者偏好于本土企业产品,且随着技术水平的提高,此偏好越强,但是消费者对跨国企业的市场需求高于本土企业。当两竞争企业都从事生产制造活动,且随着生产要素依赖度的提升,偏好于跨国企业产品就越强,消费者对跨国企业产品的市场需求量高于本土企业的产品。Considering different industrial types of equipment facturing industry, different consumer＇s preference on China＇s do- mestic equipment manufacturing industry and multinational equipment manufacturing industry, and the uncertainty of technical level and production factor dependence, this paper introduces interval grey number into Stackelberg game model, and discus- ses the market shares of two competing firms and consumers＇ preference on products of these two enterprises from different in- dustrial levels. Results show that, when both competing firms carry through research and design, then consumers have more preference to local companies＇ products. As the higher the technology is, the stronger the preference is, nevertheless the mar- ket share of multinational enterprise is higher than that of local firm. When both firms choose labor-intensive industry, con- sumers have more preference to multinational enterprises＇ products. As the higher the degree of dependence is, the stronger th f ;~ ~nA th ~＇~ rn^rl~,t ,4,~m^nA nf rn,,hln^tinn^l ,~ntF.rnri^t. ;,~ hi^h~r than that nf lr,~.l fi,,-~

关 键 词：消费者偏好 灰色博弈 竞争 产业类型 

分 类 号：F121.3[经济管理—世界经济]