体育专业大学生创业风险偏好逆转影响因素的实证分析  

An Empirical Analysis of the Factors Affecting the Reasons for the Venture Risk Preference of PE Majors

作　　者：雷蕾[1] 宋耀伟[2] 

机构地区：[1]西北农林科技大学,陕西西安712100 [2]西安体育学院,陕西西安710068

出　　处：《浙江体育科学》2018年第1期41-47,共7页Zhejiang Sport Science

摘　　要：借鉴风险经济学和行为经济学现有的研究成果,利用卡方检验和logistic回归模型,探讨体育专业大学生创业风险偏好的逆转现象及其影响因素。研究表明:在信息完备程度、信息呈现方式不同情况下,体育专业大学生创业风险态度选择出现明显偏好逆转,且不同教育程度、父母是否创业等因素对偏好逆转结果具有显著性影响。结论对于体育专业大学生创业的理论和实践,尤其是相关政策的制定和实施,在校期间创业意识的培养策略等具有十分重要的意义。Based on the existing research results of risk economics and behavioral economics,this paper discusses the reversal phenomenon and its influencing factors of college students＇ venture risk preference by using chi-square test and logistic regression model.The results show that under the different situation of information presentation and information presentation,the factors influencing the risk attitude of college students＇ entrepreneurship are obviously reversed,and the factors such as different educational level and whether parents are entrepreneurial factors have significant influence on the reversal of preference.Conclusion It is very important to study the theory and practice of college students＇ entrepreneurship,especially the formulation and implementation of relevant policies and the cultivation strategies of entrepreneurship consciousness during school.

关 键 词：体育专业 大学生创业 风险态度 偏好逆转 

分 类 号：G807.4[文化科学—体育训练]