体育观众观赛动机问卷的编制与检验  

Development and Validation of Watching Motivation Questionnaire for Sports Spectator

作　　者：谢劲[1] 孙南[2] 金晓芳[1] 

机构地区：[1]台州学院体育科学学院,浙江台州317000 [2]北京体育大学竞技体育学院,北京100084

出　　处：《浙江体育科学》2018年第1期66-71,共6页Zhejiang Sport Science

基　　金：浙江省社科联研究课题(2016N25M)

摘　　要：在Wann、Kahle、Trail和James开发的体育迷动机量表、体育观看动机量表、体育消费动机量表的基础上,结合访谈和开放式问卷,通过项目分析、探索性因素分析、验证性因素分析及信效度分析等方法,初步编制和验证了体育观众观赛动机问卷。研究结果表明:经过探索得到一个由24道题组成,包含审美追求、明星崇拜、归属认同、求知激励、胜负刺激和宣泄娱乐6个维度的动机结构。问卷的信效度检验结果验证了该问卷的信度良好,内容效度和结构效度均达到了理想的标准,可以作为测量体育观众观赛动机的有效工具。Based on Sport Fan Motivation Scale,Fan Attendance Motivation and Motivation Scale of Sport Consumption,combined with interviews and open questionnaires,through the project analysis,exploratory factor analysis,confirmatory factor analysis,reliability and validity analysis and other methods,this paper develops and verifies a Spectator Watching Motivation Questionnaire.The results show that the research gets a motivation structure through explorating,the structure is composed of 24 questions and contains 6 dimensions,including aesthetic,affiliation,hero worship,entertainment,exciting and knowledge stimulate.The reliability and validity of the questionnaire results show that the scale is reasonable and has good reliability and validity.It can be used as an effective tool to measure the motivation of spectators.

关 键 词：观赛动机 体育观众 问卷编制 信度检验 效度检验 

分 类 号：G804.83[文化科学—运动人体科学]