基于2-模网络分析的安徽省国内旅游市场格局研究  

Study on the Pattern of Domestic Tourism Market in Anhui Province Based on 2-mode Network Analysis

作　　者：李彬彬[1] 陈冬冬[2] 张莹 刘法建[1] 

机构地区：[1]安徽大学商学院,安徽合肥230601 [2]安徽广播影视职业技术学院管理系,安徽合肥230011

出　　处：《经济与管理》2018年第1期66-72,共7页Economy and Management

基　　金：国家自然科学基金(41301151);安徽旅游业青年专家培养计划(AHLYZJ201506)

摘　　要：目的地(D)与客源地(O)互动是构建区域旅游市场格局的重要因素,进而影响到区域旅游市场的稳定与可持续发展。基于2-模网络分析,从O-D互动视角建立旅游市场隶属关系网络,并采用中心度和奇异值分解法,对安徽省2014年各地市旅游市场空间结构进行分析。研究表明,长三角各省市到合肥、黄山等重点旅游城市的游客流动是安徽省外客源市场的核心力量;与之对应的游客量规模较大的浙江、江苏、上海等省份在网络结构中占据关键位置,但地市方面未呈现出类似特征;安徽旅游市场结构存在三个组团模式,分别是"经济区位优势+近邻市场"模式、"一般城市+外围市场"模式、"资源驱动+广域市场"模式。相关结论能够为安徽全省及各地市制定营销方案,组织区域旅游产品提供重要的参考。The interaction of destinations （D） and tourist origins （O） is an important factor to construct the pattern of regional tourism market, and then deeply influence the stability and sustainability of regional tourism market. Based on 2-Mode network analysis, establishing the tourism market membership network in the view of O-D interaction, the central degree and singular value decomposition method are adopted, analyzes the spatial structure of tourism market in Anhui province in 2014. It comes to the conclusions that, the tourists flows from provinces and cities in the Yangtze river delta to Hefei, Huangshan and other key tourist cities is the core strength of tourism market outside Anhui Province.With the corresponding a large num- ber of tourists in Zhejiang, Jiangsu, Shanghai and other provinces occupy a critical position in the network structure, there is no similar feature in the city. Meanwhile, there are three modes of clusters in the Anhui tourism market, which are ＂Eco- nomic location advantage ＋ neighbor market mode＂, ＂General city ＋ peripheral market mode＂, ＂Resource-driven＋wide-area market model＂. The relevant conclusion can formulate marketing plan for Anhui province and local cities, and provide important reference for organizing regional tourism products.

关 键 词：国内旅游市场 格局 安徽省 2-模网络 互动 

分 类 号：F592.7[经济管理—旅游管理]