杭州饮食旅游产品设计与开发研究  

Research on the Design and Development of Culinary Tourism Products in Hangzhou

作　　者：徐迅[1] 

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《四川旅游学院学报》2018年第1期29-32,共4页Journal of Sichuan Tourism University

基　　金：浙江省旅游科学研究项目"杭州饮食旅游产品设计与开发研究";项目编号:2015YB09

摘　　要：杭州是驰名中外的旅游胜地,旅游资源丰富,旅游产品多样,多年来杭州旅游业发展迅猛,为当地创造了大量财富。但随着人民生活水平的显著提高,居民可支配收入不断增长,使得国内外游客对于旅游品质的要求日益提高,在这种情况下,任何旅游经营者都要把增加旅游产品新元素作为重要任务。文章以杭州饮食旅游产品为研究对象,客观分析了杭州饮食旅游产品开发的必要性和可行性,提出了独特性和互补性两大产品设计开发原则,并尝试设计出10个杭州饮食旅游产品。Hangzhou is a famous tourist destination, boasting rich tourism resources and vast tourism product variety. Over the years, the rapid development of Hangzhou tourism has created a large amount of wealth for local areas. However, the rise of people＇s living standards and residents＇ disposable income has led to the increased demand of tourists for higher tourism quality. Any tourism operator is now taking it as an important task to add new elements to tourism products. This paper analyzes the necessity and feasibility of developing culinary tourism products in Hangzhou, proposing two product development principles （peculiarity and compatibility） and designing ten culinary tourism products for Hangzhou.

关 键 词：杭州饮食旅游 设计与开发 

分 类 号：F719.3[经济管理—产业经济]