基于推—拉理论的康养旅游行为影响因素研究——以广西巴马为例  

A Study on the Influencing Factors of Health and Wellness Tourism Behavior Based on Push-pull Theory——A Case Study of Bama Guangxi

作　　者：刘民坤[1] 杨小杰[1] 李威 

机构地区：[1]广西大学,广西南宁530004

出　　处：《四川旅游学院学报》2018年第1期36-40,56,共6页Journal of Sichuan Tourism University

基　　金：国家自然科学基金项目"中国-东盟博览会社会影响的测量模型与形成机制研究";项目编号:71363008;国家旅游局课题资助项目"乡村旅游推进旅游扶贫的路径与利益协调机制研究";项目编号:TYETP201334-2

摘　　要：文章以"世界长寿之乡"广西巴马为研究对象,借助推—拉理论模型,采用因子分析法对康养旅游行为影响因素进行了分析,得到3个推力因子和4个拉力因子;利用单因素方差分析法探析不同人口统计学变量对推力和拉力因子的影响。研究结果表明:年龄对推力因子"养生保健"和拉力因子"游乐与特色""形象与环境"都具有显著性影响,不同文化程度与月收入群体对推力因子"养生保健"均有显著影响。最后,结合本研究结论对巴马康养旅游提档升级提出对策建议。This paper takes as its research object Bama Guangxi, known as longevity hometown in the world, and explores the influence factors for health and wellness tourism behaviors based on the push-pull theory. Three push factors and four pull factors are identified. In addition, Single Factor ANOVA analysis is employed to analyze the effects of different demographic variables on push and pull factors. The findings suggest that age has a significant impact on the push factor of ＂health care＂ and the pull factors of ＂pleasure and characteristics＂ and ＂image and the environment＂, and that different levels of education and monthly income groups have noticeable influence on the push factor of ＂health care＂. The paper concludes with suggestions to promote and upgrade Bama health and wellness tourism.

关 键 词：推—拉理论 康养旅游 旅游行为 巴马 

分 类 号：F590[经济管理—旅游管理]