基于泰国OTOP经验的旅游村寨差异化发展策略研究  

On Differentiative Development Strategy of Tourism Villages Based on OTOP Experience of Thailand

作　　者：赵睿 李庆雷[1] 娄阳[1] 

机构地区：[1]云南师范大学旅游与地理科学学院,云南昆明650500

出　　处：《四川旅游学院学报》2018年第1期80-84,共5页Journal of Sichuan Tourism University

摘　　要：旅游村寨是地域文化的主要载体,也是发展乡村旅游的主要阵地和有效途径。文章基于对泰国OTOP发展经验的探讨,发掘旅游村寨独特的资源优势,提出我国旅游村寨差异化发展对策,打造我国旅游村寨品牌,促进我国旅游村寨的转型升级和健康发展。Tourism villages, as an important carrier of local culture, are also a domination factor and an effective approach to develop rural tourism. Based on an analysis of the ＂One Village One Production Movement＂ in Thailand, this paper explores the advantages of tourism villages in terms of resources, and suggests a differentiation strategy to establish a brand name for China＇s village tourism and promote its transformation, upgrading and healthy development.

关 键 词：旅游村寨 OTOP 差异化发展 泰国 

分 类 号：F590[经济管理—旅游管理]