我国旅游景区导向图标的开发与设计  

The Development and Design of Tourist Attractions Guide Icon in China

作　　者：张芳琪 王瑾[1] 

机构地区：[1]北京林业大学,北京100083

出　　处：《包装工程》2018年第2期71-78,共8页Packaging Engineering

基　　金：北京市社会科学基金重点项目(15WYA004);国家旅游局重点规划项目(15TAAK002)

摘　　要：目的提升旅游景区服务质量,开发与设计旅游景区导向图标,把景区的自然特色、文化风俗通过导向图标转化成视觉信息并留给游客难忘的记忆。方法选择国家旅游局颁布的5A级旅游景区(212个)为调研对象,依据我国地理地貌特色和国家旅游资源类别,按照地域性、系统性、可读性的原则进行分类设计。结论在符合国家标准《标志用公共信息图形符号第2部分·旅游休闲符号》(GB/T10001.2-2006)的基本要求下,开发、设计出18个自然类、14个人文类景区导向图标。It aims to enhance the service quality of tourist attractions,the development and design of tourist attractions guide icon,the natural characteristics of the scenic spots,cultural customs through the steering icon into visual information and left to the visitors unforgettable memories.5 A grade scenic spot promulgated by the National Tourism Administration（212） for the development of sample research,according to the national standard classification and geographic China characteristics,the classification design is carried out according to the principle of regional,systematic and readability.In accordance with the basic requirements of the national standard ＂second parts of the symbol of public information graphic symbols＂（GB/T 10001.2-2006）,18 natural and 14 individual scenic spots guide icons are developed and designed.

关 键 词：人文景区 自然景区 导向图标 开发设计 

分 类 号：J511[艺术—艺术设计]