心流视角下网络购物平台交互体验设计研究  

Analysis of Interactive Experience Design on Online Shopping Platform under the Perspective of Flow Experience

作　　者：蒋璐珺 巩淼森 蒋晓 

机构地区：[1]江南大学,无锡214122

出　　处：《包装工程》2018年第2期214-218,共5页Packaging Engineering

摘　　要：目的探究能给网购者带来良好购买欲望和用户体验的网络购物平台的设计方法。方法以心流理论的3个阶段9种特征为理论依据,充分挖掘网购平台用户的心理特征和需求,分析得出能给用户带来良好体验的设计方法。结论心流理论在网购平台上的设计可以给消费者带来优质的交互体验,并为网购平台提供更好的商业价值。It aims to explore the method of online shopping platform that can bring good purchasing desire and user experience to online shoppers.According to the three stages and nine characteristics of flow experience as the theoretical basis,it fully excavates the psychological characteristics and requirements of online shoppers.Then it analyzes and concludes the design method that can give users nice experience.Based on the flow theory when designing,the design of online shopping platform can provide consumers with high-quality interactive experience,and to provide better business value for online shopping platform.

关 键 词：心流体验 网络购物 用户体验设计 交互设计 

分 类 号：TB472[一般工业技术—工业设计]