新媒体环境下的网络舆情特征量及行为规律研究——基于信息生态理论  

Research on the Characteristics and Behavior Law of Online Public Opinion in the New Media Environment Based on Information Ecology Theory

作　　者：赵丹[1] 王晰巍[1,2] 李师萌 张柳 

机构地区：[1]吉林大学管理学院信息管理系,长春130022 [2]吉林大学大数据管理研究中心,长春130022

出　　处：《情报学报》2017年第12期1224-1232,共9页Journal of the China Society for Scientific and Technical Information

基　　金：国家自然科学基金面上项目"信息生态视角下新媒体信息消费行为机理及服务模式创新研究"(71673108)

摘　　要：新媒体环境下的网络舆情研究成为当前网络舆情监管和舆情引导的重要议题。本文基于"信息人、信息、信息环境和信息技术"四个信息生态因子的相互和谐的信息生态理论,构建新媒体环境下网络舆情特征量,以新浪微博"埃博拉"话题为实证研究对象,对新媒体环境下网络舆情的特征量及行为规律进行了分析。研究结果表明,信息人中的用户粉丝数和关注数均符合分段幂律分布;信息内容和信息环境特征量曲线符合指数分布,同时信息环境特征量具有长尾分布特征;信息技术中的用户工具端使用曲线符合幂律分布;新媒体环境下的网络舆情传播在一定程度上符合优先权选择、兴趣驱动、兴趣衰减及周期性规律。本文的研究对相关部门加强新媒体环境下的网络舆情监管和舆论引导具有一定的指导作用。Research on network public opinion in the new media environment has become an important topic of public opinion management. Based on the theory of information ecology, this paper describes the characteristics of network public opinion in the new media environment, and studies the characteristics and behavior law of network public opinion using the Sina micro-blog ＂Ebola＂ topic. The research results show that the number of fans and number of followers are in line with the piecewise power-law distribution. Furthermore, the information content and information environment characteristic curve conforms to the exponential distribution, the information technology curve conforms to the power law distribution, and the network public opinion spreads to a certain extent according to the priority choice, interest drive, interest decay, and the periodic rule. The research in this paper provides a certain guiding func- tion for relevant departments to strengthen network public opinion supervision and guidance in the new media envi- ronment.

关 键 词：新媒体 网络舆情 特征量 用户行为 

分 类 号：C912.63[经济管理] G353.1[社会学]