中医药健康旅游发展现状与对策研究  

Research on Current Situation and Countermeasures of Health Tourism Development of Traditional Chinese Medicine

作　　者：孟晓伟[1] 姚东明[1] 胡振宇[1] 

机构地区：[1]江西中医药大学,南昌330004

出　　处：《江西中医药大学学报》2018年第1期96-99,共4页Journal of Jiangxi University of Chinese Medicine

基　　金：江西中医药大学校级科研项目(2014rw005);江西省中医药管理局项目(2016B025)

摘　　要：中医药健康旅游作为中医药健康服务业与旅游业相结合的新业态,发展前景十分广阔,在满足人们日益增长的健康需求、促进旅游业结构转型发展升级等方面具有重要意义。为鼓励、促进中医药健康旅游发展,国家和各省市相继出台了系列政策措施,但我国中医药健康旅游发展还处于起步阶段,仍存在体制机制不健全、人才缺乏等问题,本研究从发展模式创新、旅游产品开发、人才素质提高、健康文化培育、行业标准制定等八个方面提出了发展对策建议。Health Tourism of Traditional Chinese Medicine is a new formats that combining health services of TCM with tourism. It will be very wide prospection in the future,and it is of great significance to meet people＇s growing health needs and promote the development of tourism industry structure transformation to upgrade. To encourage and promote the development of health tourism of TCM,China and its＇ provinces have issued a series of policy measures. However,it is still at its beginning stage with the problems as lacking talents and incomplete system and mechanism. In the end,this article brings about strategic advices of health tourism of TCM form eight aspects,such as innovation development pattern,tourism products development,improvement of talents＇ qualities,healthy cultural cultivation and setting the industry standards.

关 键 词：中医药 健康旅游 发展现状 政策建议 

分 类 号：F592.3[经济管理—旅游管理]