高校图书馆阅读推广活动现状与对策——以湖南涉外经济学院图书馆为例  

Present Situation and Countermeasures of Reading Promotion Activities by University Libraries——Taking the Library of Hunan International Economics University as an Example

作　　者：谢萍[1] 

机构地区：[1]湖南涉外经济学院图书馆

出　　处：《兰台世界》2018年第1期99-101,共3页Lantai World

基　　金：湖南省教育厅科研项目(17C0924)

摘　　要：以湖南涉外经济学院图书馆近几年阅读推广活动为例,阐述了高校图书馆阅读推广活动现状,发现活动开展过程中有缺乏活动经费、缺乏连续性及创新等问题,提出了重视阅读推广工作、创新活动形式、打造品牌效应等对策。Taking the reading promotion activities by library of Hunan International Economics University in recent years as an example, the paper describes the present situation of university libraries' reading promotion activities, finds several problems in the course of the activities such as shortage of fund, lack of continuity and innovation etc., and puts forward some countermeasures such as emphasizing reading promotion work, innovating activities form, building brand effect and so on.

关 键 词：高校图书馆 阅读推广品牌效应 

分 类 号：G252.0[文化科学—图书馆学]