基于前景模式下的房地产去库存策略研究  

The Application Decisions of the Real Estate Developers Destocking with Prospects Mode

作　　者：邱建国[1] 申海[2] 朱波[1] 刘琴 

机构地区：[1]西安外国语大学基础教学部,陕西西安710128 [2]西安外国语大学商学院,陕西西安710128

出　　处：《数学的实践与认识》2017年第23期15-23,共9页Mathematics in Practice and Theory

基　　金：陕西省教育厅专项科研项目(12JK0105)

摘　　要：针对我国目前房地产去库存的现状,提出基于前景理论的房地产去库存调整方法.首先,对房地产去库存的问题进行描述,接着,房地产去库存决策者根据前景理论中价值函数及权重函数的思想,并根据房地产当前的形式,对房地产去库存方案的进行新的评估,在评估过程中,利用价值函数对房地产去库存的数量,房地产去库存的财产损失以及房地产去库存的综合成本,形成新的参考点的损益值,然后,通过权重函数以及房地产择优化方法,得出房地产去库存的结论.最后,通过案例分析,验证了所提出方法的可行性和有效性,为房地产去库存的决策提供了可参考依据.[Objective]With respect to the features of dynamicity and uncertainty characteristics in the real estate developers destocking, a prospect theory based for the real estate developers destocking of adjustment method is proposed. First of all, the real estate developers problems is described, Secondly, according to the current form of the real estate developers destocking.And using the idea of value function and weighting function of prospect theory is preceding the new evaluation of the real estate developers destocking. In the process of evaluation, according to the number of the real estate developers destocking. Property damage of the real estate developers destocking. And Embedded cost of the real estate developers destocking. The author using the value function form a new reference point of profit and loss value. Thirdly, by weighting function and real estate selection optimization method, come to the conclusion of the real estate developers destocking. Finally, through the case analysis, the method of the feasibility and effectiveness was verified, For the real estate developers destocking＇s Decision provides a reference method.

关 键 词：房地产去库存 前景理论 价值函数 动态决策 

分 类 号：F299.23[经济管理—国民经济]