文化旅游真实性感知对旅游者忠诚的影响机制研究——基于旅游者幸福感的中介效应  

Influence of Authenticity Perception of Culture Tourism on Tourists' Loyalty: The Mediating Effects of Tourists' Well-being

作　　者：陈瑞霞 周志民[1] CHEN Rui-xia;ZHOU Zhi-min(School of Management, Shenzhen University, Shenzhen 518060, China;Department of Tourism Management, Henan University of Animal Husbandry and Economy, Zhengzhou 450044, China)

机构地区：[1]深圳大学管理学院,广东深圳518060 [2]河南牧业经济学院旅游管理系,河南郑州450044

出　　处：《商业经济与管理》2018年第1期61-74,共14页Journal of Business Economics

基　　金：国家自然科学基金面上项目"品牌幸福感研究:维度;形成及对粉丝消费行为的影响"(71772126);河南省教育厅人文社会科学研究项目"旅游者幸福感形成机制及内涵研究:基于积极心理学实现论研究视角"(2018-ZZJH-217);广东省教育厅省级(基础研究及应用研究)重大项目"‘互联网+’驱动传统产业创新发展的战略路径;商业模式及管理变革"(2016WZDXM006)

摘　　要：以往研究在文化旅游真实性感知对旅游者忠诚的影响问题上,得出了不同的结论,在存在主义真实性对旅游者忠诚的影响上存在较大分歧,内在机制尚不清晰。文章以幸福感的两个维度——享乐幸福感和实现幸福感为中介,研究文化旅游真实性感知的两种类型——客体相关真实性和存在主义真实性对旅游者忠诚的影响机制。研究结果表明,客体相关真实性对旅游者忠诚的影响被享乐幸福感和实现幸福感部分中介;存在主义真实性对旅游者忠诚的影响被享乐幸福感和实现幸福感完全中介。文章以幸福感为中介,丰富了文化旅游真实性感知对旅游者忠诚的影响机制研究,同时从享乐幸福感和实现幸福感入手,扩展了旅游者幸福感研究方向,为旅游目的地忠诚研究提供了新的视角。In the study of the influence of the authenticity perception in culture tourism on tourists＇ loyalty, the previous studies have drawn different conclusions, especially in the influence of existential authenticity on the loyalty, with the inner mechanism still unclear. The article proposes the two dimensions of the tourists＇ well-being, namely the hedonic well-being and the eudaimonic well- being as the mediating role, and studies the influence of the two types of tourists＇ authenticity on the tourists＇ loyalty, namely the ob- ject-related authenticity and existential authenticity. The results show that the influence of object-related authenticity on the tourists＇ loyalty is partially mediated by the hedonic well-being and the eudaimonic well-being. The influence of the existential authenticity on the tourists＇ loyalty is totally mediated by the hedonic well-being and the eudaimonic well-being. With the mediating role of the tourists＇ well-being, the study enriches the mechanism research between the authenticity in culture tourism and the loyalty, and ex- pands the tourists＇ well-being research direction with the hedonic well-being and the eudaimonic well-being, and provides a new per- spective on the loyalty for the destination.

关 键 词：客体相关真实性 存在主义真实性 享乐幸福感 实现幸福感 旅游者忠诚 

分 类 号：F590.8[经济管理—旅游管理]