社交网络用户信息贡献行为影响因素分析  

Identifying the Influencing Factors of Users Information Contribution Behavior on Social Network Sites

作　　者：张大勇[1] 孙晓晨 

机构地区：[1]哈尔滨工业大学媒体技术与艺术系,黑龙江哈尔滨150001

出　　处：《情报科学》2018年第2期95-100,共6页Information Science

基　　金：教育部人文社会科学基金(13YJC860013);国家社会科学基金(14CXW045);中央高校基本科研业务费专项资金(HIT.HSS.201119);黑龙江省艺术科学规划重点项目(10A003);黑龙江省社科研究规划项目(12D062)

摘　　要：【目的/意义】研究社交网络用户信息贡献行为,有利于揭示用户线上行为活动规律,并促进社交媒体健康有序发展。【方法/过程】分析社交网络信息贡献行为的概念、类型和特征;采用网上问卷调查和用户线上行为数据采集相结合的方法,分析用户属性、网络信任与用户信息贡献行为的相关性。【结果/结论】性别、年龄、性格、信息质量、风险安全、声誉地位和感知相似性对用户自我揭露行为和发布、评论与转发行为具有显著的影响。[ Purpose/significance ] Studying information contribution behavior of SNS users can reveal the law of online behavior of users and provide references for the healthy and orderly development of social media. [Method/process]The concept, type and characteristics of users＇ information contribution behavior are firstly presented, further an investigation of the impact of users＇ attribute factors and network trust factors on their information contribution behavior is tested based on online questionnaire and corresponding online behaviors data acquisition. [Result/conclusion] The experiment results revealed that the significant impact of individuals＇ gender, age, personality traits, information quality, risk safety, reputation status and perceived similarity on information contribution behavior.

关 键 词：社交网络 信息贡献 网络信任 用户属性 

分 类 号：G252.0[文化科学—图书馆学]