大学生健康信息回避行为的驱动因素探析及理论模型建构  

Analysis on the Driving Factors of College Students’ Health Information Avoidance Behavior and the Construction of the Theoretical Model

作　　者：王文韬[1] 张帅[1] 李晶[1] 谢阳群[2] Wang Wentao;Zhang Shuai;Li Jing;Xie Yangqun(School of Management, Anhui University, Hefei 230601;Huaibei Normal University, Huaibei 235000)

机构地区：[1]安徽大学管理学院,合肥230601 [2]淮北师范大学,淮北235000

出　　处：《图书情报工作》2018年第3期5-11,共7页Library and Information Service

基　　金：国家自然科学基金“差错文化、归因倾向和差错报告:作用机制和情境因素”(项目编号:71273109);安徽省哲学社会科学规划项目“电子健康信息服务用户信任机制、作用模型及优化对策”(项目编号:AHSKY2017D16)研究成果之一

摘　　要：[目的／意义]探索大学生健康信息回避行为的驱动因素，构建相关理论模型，既能为社会深入理解大学生健康信息回避行为提供一定的理论支持，也能为优化大学生健康信息回避行为提供一定的参考。[方法／过程]采用半结构化访谈法收集28位在校大学生健康信息回避行为的相关数据，遵循扎根理论研究方法的步骤，借助质性分析软件NVivo11对数据进行编码和分析，归纳出大学生健康信息回避行为的3个主要驱动因素，即心理因素、情境因素和信息因素，包括9个子驱动因素，分别为负面情绪、维持乐观、认知冲突、行为改变、社会规范、任务驱动、信息负效用、信息隐私和信息疲劳，并构建健康信息回避行为驱动因素理论模型。[结果／结论]对模型进行深入分析发现，心理因素是大学生健康信息回避行为的内部驱动因素，情境因素和信息因素是外部驱动因素。其中，心理因素是大学生健康信息回避行为最重要的驱动因素，情境因素是重要的驱动因素，信息因素是最为关键的驱动因素。[ Purpose/significance ] Exploring the factors influencing college students＇ health information avoidance behavior under the electronic health environment, and constructing the related conceptual framework model can not only provide theoretical support for the social understanding of college students＇ health information avoidance behavior, but al- so provide some references for optimizing the college students＇ health information avoidance behavior. [ Method/ process ] In this paper, we used the semi-structured interview method to collect the data of 28 college students＇ health in- formation avoidance behavior, followed the steps of the research method of the grounded theory. We encoded and analyzed the data with the qualitative analysis software NVivo 11. The main influencing factors of college students＇ health informa- tion avoidance behavior were summed up, and the influencing factors model of the health information avoidance behavior was constructed. [ Result/conclusion ] It is found that psychological factors are the internal driving factors of college students＇ health information avoidance behavior, and the situational factors and the information factors are the external driving factors. Among them, the psychological factors are the most important driving factors of college students＇ health information avoidance behavior, and the situational factors are important driving factors, and the information factors are the key factors to drive the college students＇ health information avoidance behavior.

关 键 词：大学生 信息回避 健康信息 驱动因素 质性研究 

分 类 号：G250[文化科学—图书馆学]