社交媒体时代微信营销的问题和对策  

Problems and Countermeasures of WeChat Marketing on Social Media Era

作　　者：王乐鹏[1] 

机构地区：[1]上海电力学院经济与管理学院,上海200090

出　　处：《上海电力学院学报》2017年第B11期43-45,共3页Journal of Shanghai University of Electric Power

摘　　要：作为社交媒体时代覆盖人数最多的网络交流平台,微信为企业营销带来巨大的机会。探讨了企业发展微信营销中出现的问题,涉及推广方法、监管、产品宣传、消息推送和定位等,并提出了涵盖微信平台、消费者、商家和政府4个层面的对策。As the world's most populous social media networking platform,WeChat brings huge opportunities for enterprise marketing. Problems involving promotion methods,supervision,product promotion,information push and positioning etc. in the development of We Chat marketing are discussed. Finally,four levels of countermeasures covering WeChat platform,consumer,business and government are put forward.

关 键 词：社交媒体 网络营销 微信 

分 类 号：F713.365[经济管理—产业经济]