对医院良好公众形象宣传策划的探讨  

Study on Publicity and Planning of the Good Public Image of the Hospital

作　　者：王军[1] 王诗意[2] 

机构地区：[1]泰安市中心医院老干部科,山东泰安271000 [2]泰安市中心医院老文化宣传中心,山东泰安271000

出　　处：《中国卫生产业》2017年第34期12-13,共2页China Health Industry

摘　　要：近年来,在我国社会经济稳健发展的背景下,医院得到了快速发展。为了维护医院良好的公众形象,为人民群众提供更为优质的医疗服务,就需要医院加强良好公众形象宣传策划,这也有助于医院的进一步发展。该文首先阐述了医院整体形象的定位,紧接着探讨了医院良好公众形象宣传策划的方法,最后提出了医院良好公众形象宣传策划具体措施。旨在为医院树立良好的公众形象,促进医院优质的医疗服务水平的提高提供具有参考价值的建议。In recent years, hospitals have been rapidly developing under the background of steady development of our soci-ety and economy. We need to enhance the publicity and planning of the good public images of the hospitals in order to maintain a good public image and provide excellent medical services for people, which contributes to the further develop-ment of the hospitals, the paper firstly elaborates the orientation of the holistic images of the hospital, secondly studies the good method of promoting and planning the good public images and finally puts forwards the specific measures in order to establish a good public image and provide valuable reference for promoting the excellent medical level of the hospitals.

关 键 词：医院 良好公众形象 宣传策划 具体措施 

分 类 号：R1[医药卫生—公共卫生与预防医学]