健身俱乐部会籍顾问营销模式的研究  

Marketing Mode of Fitness Club Membership Consultant

作　　者：田恩泽 TIAN En-ze(Physical Education Department of Shanxi Normal University, Linfen 041000, China)

机构地区：[1]山西师范大学体育学院,山西临汾041000

出　　处：《湖北体育科技》2017年第11期950-953,共4页Hubei Sports Science

基　　金：2011年国家社会科学基金项目(11CTY014)阶段成果

摘　　要：以健身俱乐部会籍顾问的营销模式为研究对象,通过对健身俱乐部的营销模式、资料营销模式、微信营销模式和会议营销模式四者之间的优缺点,以及会籍顾问对会员后端的维护等方面进行论述,在充分查阅有关理论和现有研究成果的基础上,探讨不同营销模式给健身俱乐部带来的不同效益。研究表明,在健身俱乐部中,会籍顾问是创造利润的主要力量,对于健身俱乐部以后的发展和壮大作用重大。Taking the marketing model of fitness club membership consultant as the research object, this paper analyzed the advantages and disadvantages of fitness club marketing model, data marketing model, We Chat marketing model and conference marketing mode, and the maintain of membership consultant and other aspects were discussed. On the basis of the relevant theories and the existing research results, it explored the different benefits brought by different marketing models to fitness clubs. The results showed that membership consultants were the main force for profit creation and played an important role in the development of fitness club.

关 键 词：健身俱乐部 会籍顾问 营销模式 

分 类 号：G80[文化科学—运动人体科学]