共享经济视角下新型绿色交通的个体需求影响因素分析——以共享单车为例  

An Analysis of the Influencing Factors of the Individual Demand for New Green Transport from the Perspective of Sharing Economy——Taking Bike Sharing for Example

作　　者：相博 陈可可 田龙伟[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200030 [2]南京大学工程管理学院,江苏南京210000

出　　处：《大连理工大学学报（社会科学版）》2018年第2期80-88,共9页Journal of Dalian University of Technology(Social Sciences)

基　　金：国家自然科学基金项目:"创新研究群体项目‘运营与创新管理’"(71421002)

摘　　要：自改革开放以来,我国城市化建设得到了飞速的发展,然而交通拥堵、能源危机、环境污染等社会问题也随之而来,为了实现可持续发展,"绿色交通"这一以环境保护为目标的新型交通方式由此产生。同时,诸如共享电动车、共享单车等共享交通成为了当下人们流行的出行方式,共享经济已经是新近国内外研究的热点议题。那么,以共享经济为视角,对以共享交通为代表的新型绿色交通个体需求影响因素进行实证检验就显得尤为重要。实证研究结果显示:共享经济视角下,自行车道满意度、个人运动偏好、低碳排放及出行复杂程度与新型绿色交通需求程度具有显著性的正向关联;而城市空气污染情况与城市居民健身水平具有显著的负向关联;机动车道的拥挤程度与新型绿色交通需求程度的关联并不显著。Since the economic reform,China's urbanization process has accelerated.However,it also brings some problems,such as traffic congestion,energy crisis and environmental pollution.In order to seek sustainable development,"green traffic",which aims at environmental protection,emerges at the right moment.Meanwhile,sharing transportation,such as shared electromobile and shared bicycle,becomes one of the popular travel modes among Chinese people.Sharing economy is a newly emerged hot topic specific to the business model research at home and abroad.So conducting an empirical test of the influencing factors of the individual demand for shared transport,a typical case of green transport,is particularly important.The results show that from the perspective of sharing economy,the satisfaction level of bicycle lanes,individual preference of cycling exercise,low carbon emission and complexity level of travel all have a significantly positive correlation with the new,green transport demand level;A city's air pollution level and the frequency of urban residents' fitness exercise both have a significantly negative correlation with the new,green transport demand level;The congestion level of a motor vehicle road has no significant correlation with the new,green transport demand level.

关 键 词：共享经济 绿色交通 个体需求 实证分析 

分 类 号：F570.79[经济管理—产业经济]