晋城全域旅游品牌初探  

A Preliminary Exploration on the Region-Based Tourism Brand in Jincheng

作　　者：赵晓玲[1] 郭秀峰[1] 张宏平[1] 尚云霞[1] 

机构地区：[1]晋城职业技术学院,山西晋城048026

出　　处：《晋城职业技术学院学报》2018年第1期44-46,54,共4页Journal of Jincheng Institute of Technology

摘　　要：本文分析了晋城全域旅游的现状,并就打造晋城全域旅游存在的问题,从一票通攻略、行业协会合作、专业文化旅游与内涵提升、搭建国际旅行社、发挥院校人才优势、发挥旅游职教集团作用、建设信息化大数据平台等方面提出了建议。This paper analyzes the present situation of the region-based tourism in Jincheng,with respect to the problems existing in constructing the region-based tourism in Jincheng,puts forward some suggestions in the aspects of one-ticket-for-all strategy,industry association cooperation,professional culture tourism and connotation promotion,opening relationships with international travel agencies,giving play to the talents in colleges and universities,playing the role of vocational education group of tourism and constructing the platform of informational big data.

关 键 词：晋城 旅游资源 一票通 全域旅游 

分 类 号：F592[经济管理—旅游管理]