大众跆拳道市场的SWOT分析及对策研究  

SWOT Analysis and Countermeasure Research on the Public Taekwondo Training Market in China

作　　者：汪明华 

机构地区：[1]湖南师范大学体育学院,湖南长沙410006

出　　处：《武术研究》2018年第2期94-95,114,共3页Wushu Studies

摘　　要：文章运用现代管理学swot分析法,从当前我国大众跆拳道市场的发展现状入手,对大众跆拳道培训市场所面临的优势、劣势、机会、威胁进行深入全面的分析,提出了大众跆拳道培训市场发展对策,使我国大众跆拳道培训产业朝快速和健康的方向发展。Using modern management SWOT analysis method, starting from the current situation of the development of current our country mass Taekwondo market, the paper studies on popular Taekwondo training market facing the strengths, weaknesses, opportunities and threats for comprehensive and in-depth analysis, proposes the Taekwondo training market development countermeasure, makes our Taekwondo training industry towards the rapid and healthy development.

关 键 词：大众跆拳道 培训市场 SWOT分析法 对策研究 

分 类 号：G886.9[文化科学—体育训练]