体育特色小镇建设中体育产业的集群式发展研究  

Research on the Cluster Development of Sports Industry in the Construction of Sports Town

作　　者：王龙飞 姚利松[1] 王俊之[1] 

机构地区：[1]南京体育学院,江苏南京210014 [2]南京邮电大学体育文化发展研究中心,江苏南京210023

出　　处：《南京体育学院学报（社会科学版）》2017年第5期49-53,共5页Journal of Nanjing Institute of Physical Education

基　　金：国家社科基金青年项目(编号:13CTY039);江苏省社会科学基金项目研究成果(编号:17TYD002);江苏省哲学社会科学优秀创新团队资助项目(编号:2017ZSTD024)

摘　　要：以体育特色小镇建设中的体育产业为研究对象,运用文献法、对比分析法、逻辑分析法,从产业集群理论出发,分析了我国体育小镇建设中体育产业存在的问题,认为存在着体育产业特色不突出、产业配套有待健全、产业政策需要完善等问题。在此基础上运用波特的钻石模型理论提出体育产业集群式发展的对策,研究认为:体育特色小镇中体育产业应结合资源禀赋条件,选择核心体育产业;发挥市场主导作用,激发需求;完善相关产业与支持性产业;加强政府引导,完善制度环境;把握战略机遇,实现产业升级。通过对我国小镇建设中体育产业存在问题梳理与集群式发展对策研究,进而为我国体育特色小镇建设中体育产业的发展提供有益的借鉴。s Taking sports industry in the construction of sports town as the research object, based on the theory of industry cluster,this paper first analyzes the existing problems of our sports industry in the construction of sports town and finds that the characteristicsof sports industry are not prominent, the supporting industry needs to be improved and industrial policy needs to be perfected by themethods of literature review, comparative and logic analysis. On the basis, using Porter’s diamond model theory, it puts forward somecountermeasures for the development of sports industry cluster, and suggests that sports industry in sports town should combine withresources endowment, select core sports industry; let market play the dominant role to stimulate the demand; improve the related andsupporting industries; strengthen government guidance, improve the system environment and seize strategic opportunities to achieveindustrial upgrading. It is sincerely hoped that this study can provide useful reference for the development of sports industry in theconstruction of sports town in China.

关 键 词：体育特色小镇 小镇体育产业 体育产业集群 集群式发展 

分 类 号：G80-05[文化科学—运动人体科学]