四川省旅游团队餐饮质量提升途径  

Approaches for Providing Tourist Groups with High-quality Catering Service in Sichuan

作　　者：张科[1] 

机构地区：[1]内江师范学院经济与管理学院,四川内江641199

出　　处：《内江师范学院学报》2018年第2期85-88,共4页Journal of Neijiang Normal University

基　　金：2016年度四川省川菜发展研究中心一般项目(CC16G16)

摘　　要：旅游团餐作为一种重要的旅游吸引物,在旅游市场营销中起着重要的作用,对旅游目的地的良性发展有着重要意义.通过对四川省旅游团餐的现状调研,发现存在的问题并做分析,提出了提升其质量的具体途径,包括旅行社进行差异化设计,旅游团餐经营者转变服务意识,旅游行政管理部门加快立法监督以及游客旅游消费行为的转变等.As a significant part of tourist attraction,tourist group catering plays an important role in tourism marketing,and thus is of great significance for the benign development of the tourist destinations. A status quo survey of the catering industry for tourist groups is conducted and the problems are spotted and analyzed and specific measures for promoting the catering quality are suggested,which include: differentiated design on the part of travel agencies,the transforming of serving ideology on the part of catering service providers,the stepping up of legal supervision and law-making on the part of tourism governing authorities and the transforming of consuming behaviors on the part of tourists.

关 键 词：旅游餐饮 旅游团餐 质量 提升途径 

分 类 号：F590.2[经济管理—旅游管理]