行为经济学:引领经济学的未来?  

Behavioral Economics: Ieading the Future of Economics?

作　　者：周业安[1] 

机构地区：[1]中国人民大学经济学院

出　　处：《南方经济》2018年第2期1-11,共11页South China Journal of Economics

摘　　要：文章首先把行为经济学的发展历程划分四个阶段,并分别阐述了每个阶段的主要理论贡献。其次,文章认为,行为经济学对经济学的理论贡献可以归结到两个方面:一是有限理性;二是社会偏好。有限理性有可能替代新古典经济学的理性经济人假说,而社会偏好理论则通过引入人的社会性,一改新古典经济学完全忽略人的社会性的做法,从而将经济学引入一个崭新的方向。从这个角度讲,行为经济学在未来完全有可能成为经济学发展的引领者。This article first divides the development of behavioral economics into four stages,and expounds the main theoretical contributions of each stage. Secondly, this paper holds that the theoretical contribution of behavioral economics to economics can be attributed to two aspects： one is bounded rationality,and another is social preferences. Bounded rationality may replace the hypothesis of homo economicus in neoclassical economics,while social preferences theory has exceeded the newclassical economics by introducing the social nature of human beings, because the neoclassical paradigm ignored sociality of human,so social preferences theory will bring economics into a newdirection. From this point of view,behavioural economics is likely to be the leader of economic theory in the future.

关 键 词：新古典范式 有限理性 社会偏好 行为经济学 

分 类 号：F069.9[经济管理—政治经济学]