基于供需视角的中国节庆旅游的问题与对策  

Problems of Tourism in Chinese Holidays and Measures

作　　者：王冬萍[1] 孙欢娜 

机构地区：[1]新疆财经大学旅游学院,新疆乌鲁木齐830012

出　　处：《乌鲁木齐职业大学学报》2017年第4期52-56,81,共6页Journal of Urumqi Vocational University

摘　　要：节庆旅游是一种新的旅游方式,其具有经济效应、社会效应、环境效应,亦对经济的发展以及民族文化的传承具有非常重要的作用。但是我国节庆旅游活动大多并不成功,品牌化与高知名度的节庆旅游比较少,具有国际影响力的节庆旅游更是凤毛麟角。本文从节庆旅游的供需角度,提出节庆旅游的问题以及相应的对策。Tourism in Chinese holidays is a new travelling model in China which plays an important role in economic effect, social effect, environment effect and in ethnic culture transmission. However, it is not successful in most holiday tourism in which there are fewer high-brand travelling activities, especially those with international influence. The paper, based on analysis of the problems of tourism in Chinese holidays, proposes some measures from the perspective of supply and demand.

关 键 词：节庆旅游 供需视角 对策 

分 类 号：F592[经济管理—旅游管理]