体验式教学在市场营销课程教学中的应用  

On the Application of Experiential Teaching Method in Marketing Course Teaching

作　　者：夏韧[1] XIA Ren(School of Economics and Management, Jiujiang Vocational University, Jiujiang Jiangxi 332000 , Chin)

机构地区：[1]九江职业大学经济管理学院,江西九江332000

出　　处：《齐齐哈尔师范高等专科学校学报》2018年第1期98-99,共2页Journal of Qiqihar Junior Teachers College

摘　　要：体验式教学具有自主性、趣味性、多样性特征,将其用于市场营销课程教学能激发学生参与热情,提高学生实践技能,促进课程教学取得更好效果。本文介绍体验式教学的概念与特征,提出该教学模式在市场营销课程教学中的应用方法,并指出需要注意的问题。Experiential teaching has the characteristics of autonomy, fun and diversity, using it in marketing course can stimulate students＇enthusiasm, improve students＇ practical skills and promote the teaching and learning effect. This paper introduces the concept and char-acteristics of experiential teaching method, puts forward the application strategy of it, and points out the problems that we need to pay at-tention to.

关 键 词：体验式教学 市场营销教学 课外实训法 营销作业法 

分 类 号：G712[文化科学—职业技术教育学]