基于计算实验的考虑零售商风险偏好的供应商定价研究  

Supplier's pricing decision with risk-preferences retailers based on computational experiments

作　　者：张李浩[1] 郦竹苑 林国龙[1] 

机构地区：[1]上海海事大学物流研究中心,上海201306

出　　处：《计算机集成制造系统》2018年第1期195-202,共8页Computer Integrated Manufacturing Systems

基　　金：国家自然科学基金资助项目(71601114;71431004)~~

摘　　要：为了研究一个风险中性供应商和多个风险偏好的竞争零售商组成的两级供应链供应商定价决策,考虑零售商存在商品错放和耗损两类因素,基于供应商对批发价和回购价的调整机制及零售商对订货量的调整规则,建立了供应链各成员的两周期收益模型,并采用计算实验方法进行分析。研究结果表明,强风险偏好型零售商的平均收益高于弱风险偏好型零售商的平均收益;仅调整批发价策略将导致供应链"断链";同时调整批发价和回购价策略使供应链成员的收益波动较大,此时供应商获得的平均收益最大,零售商的订货量和平均收益均最小。To research the supplier＇s pricing decision in a two-echelon supply chain consisted of a risk-neutral supplier and multiple risk-preferences competing retailers,the two periods profit models for each member with computational experiments were established and analyzed,with consider of retailers＇misplacement and shrinkage errors.The supplier could adjust wholesale price and buy-back price,while the retailers could adjust the order quantities.The results showed that the average profits of strong risk-preferences retailers were higher than that of the weak risk-preferences retailers.The supply chain would be creaked when supplier only adjusted the wholesale price;the supply chain partners＇profits would be fluctuated greatly when supplier adjusted both the wholesale price and buy-back price.Meanwhile,the supplier obtained the maximum average profit while the retailers obtained minimum average profits and order quantities.

关 键 词：两级供应链 竞争零售商 风险偏好 计算实验 定价决策 

分 类 号：C931[经济管理—管理学]