新媒体技术在弘扬哈尔滨冰雪文化中的应用及影响研究  

Research of the Application and Influence of New Media Tech-nology in Promoting Ice Culture in Harbin

作　　者：张钊 张宏[1] 

机构地区：[1]哈尔滨工业大学媒体技术与艺术系,哈尔滨150006

出　　处：《经济研究导刊》2018年第6期36-39,57,共5页Economic Research Guide

摘　　要：冰雪文化属于特有地域文化,凭借其独特文化底蕴而包含着产业收益商机。通过分析指出目前冰雪文化代表城市哈尔滨在弘扬自身冰雪文化工作中存在的问题,从多角度思考在未来多媒体技术还能够通过哪些方式弘扬已有冰雪文化以及探索冰雪新文化。同时,得出新媒体技术将成为弘扬哈尔滨冰雪文化的主导力量,从而促进哈尔滨经济发展。Ice-snow Culture isa kind of regional cultures, its unique cultural deposits represent unlimited market opportunities.This re-search will analysis the problem of carrying forward Ice-Snow Culture and find new strategy to promote and explore the culture in Harbin.The conclusion of new media technology will become the leading force of propagating the ice-snow culture in Harbin, which can also im-prove the local economy.

关 键 词：冰雪文化 冰雪产业 新媒体应用 新媒体技术 

分 类 号：G122[文化科学]