基于大数据的电商企业运营体系重构研究  

Study on Reconstruction of E-commerce Operations System Based on the Big Data

作　　者：罗燕君[1] 

机构地区：[1]罗定职业技术学院,广东罗定527200

出　　处：《企业技术开发》2018年第1期17-20,共4页Technological Development of Enterprise

基　　金：中国物流学会2016年物流教改教研课题计划(JZW2016121);云浮市2017年度哲学社会科学研究课题(云社研[2017]29号);2016年罗定职业技术学院校级课题(KY2016011)

摘　　要：随着信息化社会的发展,信息和数据传播的速度和范围也在迅速扩展。在这种背景下,大数据应运而生,并在各个行业领域中进行渗透,尤其是在电商平台上的应用,依托于零售行业的发展,电子商务访问量和转化量迅速提高,产生了大量的数据积累,数据总数呈现几何级增加,电商行业迎来"大数据时代"。文章从大数据含义特点入手,通过分析当前大数据背景下电商行业发展现状以及面临的机遇与挑战,基于大数据这个时代背景,着重研究电商企业运营体系的重构。With the development of information-based age, the information and statistics transmission are expanding on speed and scope.On this background,big data arises accordingly and penetrates into all kinds of industries,especially on the development of E-commerce.Based on the development of retail business, the rate of visiting on E-commerce and converting into business increases swiftly.As a result, big data accumulates and the amount increase rapidly.All in all, the E-commerce are enjoy the benefit of bid data.Illustrating the challenges and opportunities of E-commerce E-commerce operations systems. meanings and characteristics,this thesis analyzed the developing situations, on the background of the bid data, especially studying the reconstruction of

关 键 词：大数据 电商 运营体系 

分 类 号：F724.6[经济管理—产业经济]