运营商移动小额支付方式浅析  

A Brief Analysis on the Mode of Mobile Micro Payment for Operators

作　　者：舒敏根 廖丽玲 邵天欣 

机构地区：[1]中国移动(深圳)有限公司

出　　处：《中国新通信》2018年第2期12-14,共3页China New Telecommunications

摘　　要：随着近几年中国移动支付市场进入爆发式增长阶段,为庞大的手机用户带来了多样的支付方式和场景,满足了用户多场景下的支付需求。在移动小额支付的应用中,其中最主要的支付方式是运营商话费支付。在用户支付便捷的同时,话费支付作为一项新兴业务,也存在用户接受习惯、信用安全等方面新的挑战。本文通过对运营商移动小额支付方式的分析,在满足精细化运营需求的同时,进一步研究让庞大的潜在手机用户接受这项新业务有哪些关键因素。as in recent years, China's mobile payment market into the explosive growth stage, for the huge mobile phone users to bring a variety of payment methods and scenarios to meet the user needs. In the mobile micro-payment applications, one of the most important payment method is Carrier Billing. As a new business, in addition to giving users convenience to pay, there are new challenges such as users acceptance, credit security and other aspects. In this article, through the analysis of the mobile micropayment method, to meet the needs of fine operations at the same time, a further exploration of key factors that make the huge potential mobile phone users to accept this new service is provided.

关 键 词：运营商 小额话费支付 用户粘性 信用安全 

分 类 号：F626[经济管理—产业经济] F832.2