论成都国际化城市投资形象的有效塑造——基于2013成都《财富》论坛投资宣传片的叙事语意段与视觉聚焦分析  

A Study on the Effective Fashioning the Globalized City Investment Image of Chengdu——Based on the Analysis of the Narrative Semantic Section and Visual Focalization of the City Investment Promotional Film for Fortune Global Forum 2013 in Chengdu

作　　者：林丽[1] 

机构地区：[1]四川外国语大学成都学院,四川成都611844

出　　处：《张家口职业技术学院学报》2017年第4期1-4,共4页Journal of Zhangjiakou Vocational and Technical College

基　　金：2017年四川省教育厅一般立项研究课题"论成都国际化进程中城市投资形象的塑造策略--以经典叙事学视角下2013成都<财富论坛>宣传片为例"(项目编号:17SB0425)的阶段性研究成果

摘　　要：利用大众媒体网络平台播放城市叙事宣传片,被视作地方城市良好的国际化形象塑造的必要手段。2013年成都《财富》论坛投资宣传片系列,通过合理设叙事语意段及运用视觉聚焦,使得该叙事片系列有效地塑造了成都独具特色的国际投资形象,体现了成都浓厚的巴蜀文化魅力与强劲的经济实吸引力。It's regarded as an imperative means to make use of the mass media and the Internet platform to broadcast city narrative promotional films,which serve to fashion impressive globalized images of local cities. The investment promotional film series,made for the Fortune Global Forum the Fortune Global Forum held in Chengdu in 2013,have succeeded in fashioning the unique investment image of Chengdu by reasonably arranging semantic sections and employing visual focalization,with the intensive Bashu culture and powerful economic appeal of Chengdu embodied.

关 键 词：城市叙事 投资形象 语意段 视觉聚焦 

分 类 号：F299.27[经济管理—国民经济]